Works Cited

http://www.nytimes.com/2010/01/06/nyregion/06about.html

www.hm.com

http://nymag.com/daily/fashion/2010/01/hm_promises_not_to_destroy_and.html

http://www.independent.co.uk/life-style/fashion/news/21-workers-die-in-fire-at-hm-factory-1914292.html

http://fashion.telegraph.co.uk/columns/olivia-bergin/TMG8838325/Versace-for-HandM-collection-revealed.html

http://www.fashionologie.com/Versace-HM-Full-Collection-Pictures-20084678

http://www.redcarpet-fashionawards.com/2010/11/18/hm-spring-2011-press-day/

http://www.thebudgetfashionista.com/archive/hm-spring-lines-review/

http://www.refinery29.com/h-m-s-fall-2011-lookbook-features-leather-lace-and-lots-of-luxe-looks

http://www.isbn-magazine.com/previous-issues/september-2011/home_run/index.html

http://italiannewyork.com/2011/10/22/versace-for-hm-collection/

LINE EXTENSION

H&M has a young target market.  What better way to appeal to this market then to make a
H&M DORM ROOM line.  They could offer everything from bed spreads, storage units, laundry hampers, picture frames, and window curtains.

Here are some ideas:

shelves

bed spreads

storage boxes

picture frames

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HOME IS WHERE THE HEART IS

Update you home, using a variety of different pillows available through
H&M's HOME COLLECTION.

SPRING 2012



2012

SPRING 2012- ONLINE HOME INTERIOR COLLECTION

Retail giant, H&M, is launching their interior furnishing division, called Home, in the US in Spring 2012.  As of right now, the Home collection is only available in Europe, but Maria Lindblom, head of H&M Home says, "We see a potential in all markets were H&M is present."  In the United States, the Home Collection will be selling online.  Lindblom always says, “There is an approach to some fashion trends this autumn which is visible in the Home collection."  Be on the look out for this collection!!

Adding on to the huge Versace and H&M collaboration, a Pre-Spring 2012 Versace for H&M will be released in countries where online retail is available.

2011

SPRING 2011- Women's Collection

H&M's  Spring 2011 collection definitely had a 60's and 70's vibe.  The collection included floral, animal, and funky graphic prints.  There was a balance between pieces that were short and sharp and romantic pieces that were long and elegant.  The maxi dress and blazer jacket were two huge key items of the collection.  Also, cropped jackets and shorts were key items.  Bright and sunny colors, such as pink, fuchsia, olive green, coral, tangerine, and blue popped against neutrals such as camel, black, and white.   The billowing garments, soft fabrics, and natural beauty of the collection made it a big hit.

(these pieces are from the H&M 2011 Spring Awakening line)

Fall 2011- Women's Collection

The Fall 2011 collection was all about mixing retro styles with a modern twist.  The colors included camel, cognac, burgundy, brown, and cream.  Tweeds, florals, paisley, and checks were shown in the patterns.  Key pieces were classic coats, tailored pants, knee-length skirt, poncho, and chunky knits.

The fabrics were a mix of weather-appropriate threads such as, tweed, flannel, and corduroy with a mix of basics such as leather, suede, and lace. Ann-Sofie Johansoon (head designer,) stated, "most pieces are fashion classics updated with a new sillhouette or shape or simply new styling."

(As I have already mentioned, the Versace and H&M collaboration is highly anticipated for Fall 2011.)



FUTURE PLANS

A lot of talk has been going on about the Versace for H&M line.  The collection lookbook has been released and will hit stores on November 17 (November 19 for the US.)  The line will range from $20.00 to $300.00 and is expected to do very well.  Donatella Versace states, "The collection for H&M is the essence of Versace."  Also, for the first time home decor will be included in the collection.  The Versace for H&M collection has been criticized for its eccentricity, but the collection offers a variety of different looks. I think this collaboration is very exciting and I imagine it will do very well.  Versace is staying true to their roots, but bringing great fashion at an affordable price.  H&M is doing a great job in creating a huge brand.  I think collaborations is a great way to keep the brand exciting and draw in new customers. 

GO GREEN

Organic Cotton

H&M continues to invest in organic cotton.  They are one of the world's largest users of organic cotton and their goal is to increase the volumes by at least 50% each year until 2013.  In 2004, H&M began including small amounts of certified organic cotton into certain children's garments.  In 2010, they launched the Garden Collection, which is entirely made with sustainable materials.  H&M offers garments with organic cotton that have hangtags informing customers that the garments are made with certified organic cotton.

The Flower

Since Fall 2005, H&M has been selling basic babywear marked with EU's eco-label, The Flower.  The Flower certifies that harmful substances have been limited and water pollution reduced across the whole production chain, from the raw cotton to the final product.

Transportation

H&M works in partnership with environmentally aware transport companies, by combining air freight with rail freight and by optimising transport to reduce fuel comsumption and increase use of renewable fules and cleaner air.