H&M continues to invest in organic cotton. They are one of the world's largest users of organic cotton and their goal is to increase the volumes by at least 50% each year until 2013. In 2004, H&M began including small amounts of certified organic cotton into certain children's garments. In 2010, they launched the Garden Collection, which is entirely made with sustainable materials. H&M offers garments with organic cotton that have hangtags informing customers that the garments are made with certified organic cotton.
The Flower
Since Fall 2005, H&M has been selling basic babywear marked with EU's eco-label, The Flower. The Flower certifies that harmful substances have been limited and water pollution reduced across the whole production chain, from the raw cotton to the final product.
Transportation
H&M works in partnership with environmentally aware transport companies, by combining air freight with rail freight and by optimising transport to reduce fuel comsumption and increase use of renewable fules and cleaner air.
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