2011

SPRING 2011- Women's Collection

H&M's  Spring 2011 collection definitely had a 60's and 70's vibe.  The collection included floral, animal, and funky graphic prints.  There was a balance between pieces that were short and sharp and romantic pieces that were long and elegant.  The maxi dress and blazer jacket were two huge key items of the collection.  Also, cropped jackets and shorts were key items.  Bright and sunny colors, such as pink, fuchsia, olive green, coral, tangerine, and blue popped against neutrals such as camel, black, and white.   The billowing garments, soft fabrics, and natural beauty of the collection made it a big hit.

(these pieces are from the H&M 2011 Spring Awakening line)

Fall 2011- Women's Collection

The Fall 2011 collection was all about mixing retro styles with a modern twist.  The colors included camel, cognac, burgundy, brown, and cream.  Tweeds, florals, paisley, and checks were shown in the patterns.  Key pieces were classic coats, tailored pants, knee-length skirt, poncho, and chunky knits.

The fabrics were a mix of weather-appropriate threads such as, tweed, flannel, and corduroy with a mix of basics such as leather, suede, and lace. Ann-Sofie Johansoon (head designer,) stated, "most pieces are fashion classics updated with a new sillhouette or shape or simply new styling."

(As I have already mentioned, the Versace and H&M collaboration is highly anticipated for Fall 2011.)